In February 2020, an ex-employee of Sephora launched a website accusing the store of bullying culture, mishandling of staff complaints, and wage theft. The planning and training for this campaign began in late 2019. However, the staff training was a part of their 'We Belong To Something Beautiful Campaign' and not the accusations from the singer. On May 23, 2019, Sephora announced they would be closing all locations on Wednesday, June 5, 2019, to hold diversity training for its staff. In April 2019, R&B singer SZA accused the store of racial profiling. On 19 November 2018, Sephora signed a long-term lease at Thor Equities’ Town Square Metepec, a new retail and entertainment center in Mexico totaling 1.7 million square feet. It's one of six Sephora TIP Workshop locations, with interactive services and tools, in North America the others include San Francisco, Boston, Chicago, Santa Clara Valley, and Toronto. The store is approximately 11,380 square feet and features over 13,000 products. On 31 March 2017, Sephora opened its largest retail location in North America near Herald Square in New York City. The store is the city's new flagship location. On 26 August 2016, Sephora opened its 400th location in North America on the Magnificent Mile in Chicago. Sephora, Toronto Eaton Centre, Toronto, Ontario Sephora currently operates over 430 stores across North America.

Its North American headquarters is located in New York City, with corporate offices in San Francisco and Montréal. Sephora opened its first United States store in New York City in 1998, its first Canadian store in Toronto in 2004 and the first Australian Sephora store in 2014. Suliteanu was named CEO of Kendo Brands, another business in the LVMH portfolio. On 1 January 2014, Calvin McDonald replaced David Suliteanu as president and chief executive officer of Sephora Americas. It extends its partnership with its exclusive brands in the region. Sephora extended its operation to the Middle Eastern markets in 2007 and has opened over 44 Sephora UAE and KSA stores as well as an eCommerce store. In July 1997, Mandonnaud and his partners sold Sephora to LVMH, who expanded the stores globally and bolstered the chain's products to include beauty and cosmetic products. Mandonnaud continued to expand the Sephora brand through the 1990s, opening up its flagship store in Champs Élysées in 1997. Mandonnaud is credited for designing and executing Sephora's 'assisted self-service' sales experience, which separated itself from standard retail models for cosmetics by encouraging customers to test products in retail locations before purchasing. It was acquired by Dominique Mandonnaud in 1993, who merged the purchase with his own perfume chain under the Sephora brand. Sephora was first launched in Paris in August 1970. The name comes from the Greek word meaning beauty, sephos, and the Greek spelling of Zipporah ( Greek: Σεπφώρα, Sepphōra), wife of Moses. Sephora is owned by luxury conglomerate LVMH as of 1997. The company was founded in Limoges in 1969 and is currently based in Neuilly-sur-Seine, France. Sephora is a French multinational retailer of personal care and beauty products with nearly 340 brands, along with its own private label, Sephora Collection, and includes beauty products such as cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions and haircare.

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